Hi, I'm Rita Ainsworth, and I believe your energy is your most valuable asset.
As a trauma-informed human potential coach, I empower entrepreneurs, leaders, and business owners to make a bigger impact in their lives—by optimizing their energy and using it for what really matters. The energy you bring to your life and work is the key to your success, fulfilment, and influence.
After multiple burnouts and what felt like pushing a boulder up the hill, I’ve come to believe that life doesn’t have to be hard. When you remove the biggest energy blocks and balance your inner and outer worlds, life is easier than you think.
To create lasting change and maximize your energy, I use a holistic, three-way approach:
1. Balance Your Physiology:
Your energy begins with your body. If you’re lacking key nutrients, if your diet isn’t serving you, or if your sleep is inadequate, you won’t have the vitality needed to take on emotional work or rewire deep patterns. We’ll work together to optimize your biology through targeted improvements in nutrition, supplementation, and sleep—ensuring your body supports your ambition.
2. Tap Into Your Body’s Wisdom:
Your body holds onto experiences and emotions, often without you realizing it. Over time, these stored tensions and stress patterns can block your energy and keep you from reaching your full potential. Together, we’ll use body-based techniques to release these stored emotions, helping you to feel lighter, more present, and empowered. By tuning into your body’s signals, you’ll gain new insights and create positive, lasting change from within.
3. Understand and Harmonise Your Inner Parts:
Inside all of us are different “parts” or inner voices that developed to help us navigate life—like the perfectionist, the critic, the people-pleaser, and even the wounded inner child. These parts often take control without us even noticing, causing stress and self-doubt. Through this process, we’ll get to know these parts, understand their roles, and help them work together in harmony. Most importantly, you’ll reconnect with your core self—the calm, confident, and creative leader within you who can guide your life with clarity and purpose.
Your energy is the foundation of everything you want to achieve. By balancing your body, integrating emotional work, and reconnecting with your core self, you’ll be equipped to lead your life with vitality, joy, and purpose.
I can’t wait to connect and guide you through this transformative journey.
Rita xx
Choosing a coach is very personal. It’s not only about their expertise but also about feeling safe enough to open up, allowing real transformation to take place.
Let’s jump on a call to explore just that!
Accolades don’t matter much to me, the shifts in my clients is what matters the most
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Coaching with Rita exceeded my expectations. I thought I was at a dead end. I had it all. A great husband, 3 healthy kids, my dream job, even working from home! BUT, I was overwhelmed, quick to anger, and felt like I was ruining all the great opportunities I had in my life. The harder I tried to change on my own, the more defeated I felt. Knowing WHAT to do but not being able to DO it is the most frustrating feeling in the world.
I was really excited to start Rita's coaching program because she is so practical. She has a down to earth perspective on things to ward off overwhelm and backs it up with simple steps to put that perspective into action.
Thank you, Rita, for your wisdom, patience, and sound direction.
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- Amy N.
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Having never had any formal coaching before, I booked 10 sessions with Rita as I was feeling a bit lost, unmotivated and lacking focus with my business. I'm so glad I did as over that 10 week period she helped me to figure out so many things that I was struggling with. No matter what topic I brought to our meetings, she always was primed with the right questions to help me work through each issue. Not only that but she was always ready with a great suggestions when I was stuck for options too.
Although we met once a week, I found myself thinking "What would Rita say?" throughout the week and I quickly saw my results change. Most importantly, she helped me find clarity to figure out my priorities and re-inspired my enthusiasm for my business. If you're facing any sort of lack or urgency, drive or productivity and want some inspiration I'd highly recommend Rita's coaching sessions, they've been transformational for me.
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- Dan F.
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I had five coaches last year for different things, and as you can imagine, many of them pushed me to set goals for the new year. I was frustrated because I did not reach any of the 3 I set the previous year. I love creative work, but I'm not usually good about consistency, so executing toward a far-off annual goal was always an abstraction for me and a challenge I often didn't succeed at. Rita's goal-setting session was literally the first one I've ever truly enjoyed. We just got done and I feel physically different: much better and more relaxed. Rita helped me see that I don't need to stress myself out about revenue and profitability goals just because I've had coaches tell me that's what I should do. After really going in-depth into what I actually wanted, Rita helped me see afresh why I started my business in the first place and how I should set behavioral goals (like publish content every week) rather than far-off results goals (like revenue). It sounds simple, "what will allow you to enjoy your journey?" but it took an hour of delightful exploratory conversation with Rita for me to feel the truth of that question in my gut. I strongly recommend working with Rita if you are having trouble clarifying what you truly want or how you can use your strengths to achieve it.
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- Eagan H.
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Rita’s coaching has been an invaluable resource. She has helped me identify clear strategies to uplevel my communication and leadership abilities. We have worked on strategies to enable me to take full ownership of what I can directly influence and how to get buy-in from operations and finance by presenting solutions rather than problems.
We have also been working on up-levelling my management and leadership skills as the Google team grows.
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- Nick M.
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I started working with Rita in March. I was emotionally drained and had a hard time finding the motivation to do my work. I thought it was a side-effect of hearing about the war in Ukraine. But after just a few sessions, thanks to Rita's help I realized that was just the straw that broke the camel’s back.
My problems were coming from something deeper. Unprocessed emotions. It wasn't until I talked about it with Rita that I realized I hadn't spilled a tear in over a year. Which isn't normal. So I was "eating" all of my emotions and I wasn't even aware of it.
That and so much more came out during our sessions. Which became one of the best parts of the week. I started to experience relief from the first session.
She showed me how to calm down when I felt stressed. And even how to pay attention to my body when I became stressed so I don't become overwhelmed and snap at the people I care about.
Looking back, when we began working together I had sleep problems (couldn't shut my brain at night), had even experienced anxiety attacks (couldn't calm down after experiencing a stressful situation), had a lot of self-abusive thoughts and was most likely heading towards getting myself really sick.
So, I am very grateful for the transformation.
It's August now. And I have been sleeping during nights so much better since July already. I no longer deal with massive, out of the blue pains in my body. I relearned how to listen to my body and process emotions, even when the emotions are major stressors for trauma or unhealed childhood wounds. I no longer feel that I can't breathe when I experience sadness or anger.
Couldn't have had a better guide in this journey. She was patient, curious and at the same time very effective. 100% recommend and will continue to work with her.
Thank you Rita
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- Monica B.
Let’s talk
Feeling like you are not reaching your true potential? Don’t know what needs to change? Let’s talk.